Bestfriendfashion— a pioneer in online publishing — possesses the unique distinction of being the world’s first fashion site. Curated by influential editors and opinion leaders, bestfriendfashion has since October 2020 been connecting leading fashion and luxury brands with millions of influential trendsetters and fashion-savvy consumers.Over time, this pioneering approach has made  the leading source of intelligence for the industry, and one of its most respected and influential voices, simply because you won’t find  original reporting and analysis anywhere else.

Today, our talented team of reporters, editors, analysts, engineers, designers, marketers, brand strategists and more numbers more than 100 people in London, New York, Paris and Shanghai. Together, we create world-class content, services and experiences including  Professional (exclusive insight, analysis and opinion), Careers (connecting the best talent with the best job opportunities),  Education (fashion’s platform for online learning),  China (a Chinese language edition), VOICES (an annual invitation-only event for leading thinkers and innovators) and the 500 (an index of the people shaping the global fashion industry).